Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and introducing a brand-new product category – the Vision Pro headset.
In this article, we take a look at what new products we expect Apple to launch throughout 2025 and beyond. We have investigated every rumor and trend we could find to bring you our predictions. Read on to find out what could be in store.
New Apple products that launched in 2024
Before we begin with the predictions, here’s a look at what has launched in 2024.
Apple released the following new products in 2024:
- The Vision Pro headset arrived in the U.S. on February 2.
- The M3 MacBook Air launched on March 4.
- The M2 iPad Air, the M4 iPad Pro, and the Apple Pencil Pro all launched on May 7.
- iPhone 16 and iPhone 16 Plus launched on September 9.
- iPhone 16 Pro and iPhone 16 Pro Max launched on September 9.
- Apple Watch Series 10 launched on September 9.
- AirPods 4 launched on September 9 and new colors (and USB-C) for the AirPods Max were introduced.
- iPad mini A17 Pro launched on October 15.
- Apple launched the M4 iMac, Mac mini, and MacBook Pro the week of October 28.
Now that the M3 has been supplanted by the M4, we’ll have to wait for the MacBook Air, Mac Studio and Mac Pro to get their updates in 2025. With 2024 wrapped up, what else is coming in 2025?
In the sections below we’ve split products into categories including Mac, iPad, iPhone, and some new product categories. Read on to find out what to expect at Apple next event, throughout the rest of the year, and in 2025.
Apple
New Macs
Now that the first M4 Macs have arrived, our attention turns to the models that still have M3 processors, and in some cases the M2. It looks like Apple will update the rest of its Macs with M4 chips in 2025. Here’s when you can expect the remaining Mac models to make the switch:
M4 MacBook Air
Apple’s popular laptop is expected to get an M4 chip in spring 2025. However, Apple did update the current base models with 8GB of RAM to 16GB of RAM in late October with the arrival of the M4 MacBook Pro. You can also expect a new FaceTime Center Stage camera, but, other than that, the update is expected to be little more than a chip refresh. Read: MacBook Air M4 rumors
When? Spring 2025
M4 Mac Studio
The Mac Studio will bypass the M3 chip and jump straight to the M4 Max and M4 Ultra, making customers wait about two years between updates.
It’s unclear what else Apple has planned for the Mac Studio than a new chip, we don’t expect that it will follow the Mac mini in the reduction in size seen in October. Read: M4 Mac Studio rumors.
When? June 2025
M4 Mac Pro
If the Mac Studio is getting an update with the M4 Max and M4 Ultra you can rest assured that the Mac Pro will too, likely in spring 2025.
Apple didn’t change the design of the Mac Pro when it got its first Apple silicon update and is the only Mac that still has the old design following the M4 Mac mini overhaul. We don’t expect Apple to change anything with the M4 update in 2025. Read: M4 Mac Pro rumors.
When? June 2025
iMac Pro
The M4 iMac delivered some new color hues, but it still has a 24-inch screen. Apple discontinued the 27-inch iMac way back in 2022 when the Studio Display arrived, and there have been rumors ever since that Apple is working on a new large-screen iMac.
Apple is said to be working on a new “Pro” version of the iMac, a return of the 27-inch iMac Pro perhaps, or even larger. There are enough rumors to believe that Apple is indeed working on such an iMac, though it’s unclear whether it will arrive in 2025 or later. Read: Larger iMac Pro rumors.
When? Maybe October 2025
New iPads
Dominik Tomaszewski/IDG
No iPads were updated in 2023 – the first time a year passed without an iPad update. Almost the whole range got a refresh in 2024, with the new iPad Air and iPad Pro in May and the iPad mini in October. But there’s still one model remaining:
11th-gen iPad
The 10th gen iPad joined the lineup in October 2022 so a new model is somewhat overdue. As such, the 10th-gen iPad is the only model that doesn’t support Apple Intelligence, so the next update will likely give it the same A17 Pro chip used by the 2024 iPad mini. Read about the 11th-gen iPad.
When? March 2025
New iPhones
A new set of iPhones arrived at Apple’s 2024 iPhone event on September 9, but what of the iPhone SE?
iPhone SE
There have been a few rumors about the iPhone SE. It’s thought that the new iPhone SE could support Apple Intelligence, which means we will see a processor jump that takes it beyond the iPhone 14 and 15 models still on sale (and may mean that it supplants them). It may also be the first iPhone to ship with a modem made by Apple, which could help keep costs down, and a supposed leak also revealed a notch, Face ID and a bigger screen: read about the iPhone SE Plus.
This isn’t the first we’ve heard of a bigger version of the iPhone SE. The question is, will it still feature the Home button?
Read: iPhone SE rumors.
When? Spring 2025
iPhone 17 and iPhone 17 Pro
The iPhone 17 won’t arrive until September 2025, but there are already rumors about them. Apple is expected to introduce a new model, the iPhone 17 Air, that brings a fresh design and new features.
Read: iPhone 17 rumors
When? September 2025
New AirPods
The AirPods Max and AirPods Pro have had the odd update since they launched a few years ago, but the next generation has yet to materialize. Will they get a full update in 2025?
The wait for new AirPods Pro could stretch beyond 2025. They could offer new health-related features when they arrive. As for the AirPods Max, now that Apple’s refreshed the colors it’s unlikely to do anything else for a while.
Read: New AirPods rumors.
When? September 2025
New Apple Watch
The Apple Watch Series 10 arrived in September 2024, with a larger screen, but there was no generational update for the Apple Watch Ultra or the Apple Watch SE. Apple will surely release a new Apple Watch in 2025 along with new Apple Watch Ultra and SE models. Some reports say Apple could move the Apple Watch SE launch to spring. The Apple Watch Ultra may gain the ability to send emergency texts via satellite. We could also see blood pressure monitoring on the new Watches in 2025.
When? September 2025 (and possibly March 2025 for the SE)
New product categories
If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect these to land in 2025, but rumors suggest that some of them still could arrive sooner rather than later.
HomePod with screen
Foundry
We do hope there is some truth in the rumors that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker and control the HomePod via an iPhone (which can be a drain on the battery).
A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.
So far all Apple has done is brought back the full-size HomePod that it removed from sale.
Read: HomePod with screen rumours.
When? 2025
Cheaper Vision Pro
The Vision Pro is pricy and a little cumbersome, but Apple is said to be at work on two updated models: a cheaper Vision Pro, and another high-end model. Perhaps “Vision Pro 2” and “Vision Air?”
There could be four new AR/VR products coming in 2025, according to Bloomberg’s Mark Gurman. These could include a cheaper Vision Pro model (at $2,000).
When? 2025 or later
Apple Car
If you were hoping for a physical Apple Car prepare to be disappointed. Apple has cancelled the Apple Car project after about a decade of development. But this doesn’t mean there is no future for Apple’s car-related research.
A second major iteration of CarPlay could takes things beyond maps and music to the next level, giving users complete control over things like climate control inside the car. Apple apparently wants to revolutionize the vehicle user interface and make it more user-friendly, convenient and functional.
Read: The Apple Car is dead. Where does that leave Apple’s auto ambitions?
What Apple released in 2023
Apple hit the ground running in 2023 with new Macs and a new HomePod in January. Then at WWDC in June the company launched no less than three new Macs and a brand new device – the Vision Pro – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10. Finally (maybe) Apple launched the new iPhone 15 series and the Apple Watch Series 8 and Apple Watch Ultra 2 at an event in September and then made macOS Sonoma and iOS 17 available for customers to download later that month. Then at an Apple event on October 30 the company unveiled new MacBook Pro and iMac models.
- M2 Mac mini
- Mac mini with M2 Pro
- 14-inch and 16-inch MacBook Pro with M2 Pro chip
- New full size HomePod (bit of a surprise this one!)
- A larger 15-inch MacBook Air
- A new Mac Pro with the M2 Ultra
- A new Mac Studio, also with M2 Ultra and M2 Max.
- iPhone 15, Plus, Pro and Pro Max
- 2023 Apple Watch Series 9 And Ultra 2
- M3 iMac
- M3, M3 Pro and M3 Max MacBook Pro (14-inch and 16-inch)
- And of course, the brand-new Vision Pro headset was unveiled (although it won’t arrive until 2024)
What Apple released in 2022
- 12.9-inch and 11-inch M2 iPad Pro
- 10.9-inch iPad, 10th generation
- iPhone 14 and 14 Plus
- iPhone 14 Pro and 14 Pro Max
- Apple Watch Ultra
- Apple Watch Series 8
- Apple Watch SE (2nd generation)
- AirPods Pro (2nd generation)
- iPhone SE (3rd generation)
- iPad Air (5th generation)
- Mac Studio (1st generation)
- Studio Display
- M2 MacBook Air
- M2 13in MacBook Pro
What Apple released in 2021
- HomePod mini in new colors
- MacBook Pro with M1 Pro and M1 Max
- AirPods (3rd generation)
- Apple Watch Series 7
- iPhone 13-series
- iPad mini (6th generation)
- iPad (9th generation)
- iMac M1
- iPad Pro M1(3rd and 5th generation)
- Apple TV 4K (2nd generation)
- AirTag
What Apple released in 2020
- AirPods Max
- MacBook Air M1
- 13-inch MacBook Pro M1
- Mac mini M1
- iPhone 12-series
- HomePod mini
- iPad Air (4th generation)
- Apple Watch SE
- iPad (8th generation)
- Apple Watch Series 6
- 27-inch iMac (Intel)
- 13-inch MacBook Pro (Intel)
- iPhone SE
- MacBook Air (Intel)
- iPad Pro (2nd and 4th generation)
For information about what Apple launched in the decade before that read:
Author: Karen Haslam, Managing Editor, Macworld
Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld more than two decades ago. Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Having edited the U.K. print and online editions of Macworld for many years, more recently her focus has been on SEO and evergreen content as well as product recommendations and buying advice.