Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions of watchers.
So far in 2024, Apple has held three events: one on Tuesday, May 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, where the features coming in the new operating systems iOS 18 and macOS Sequoia were revealed, and an event on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Series 10 and the new AirPods 4.
In 2023 there were three such events: WWDC in June, the Wonderlust iPhone event in September, and Apple’s second fall event on October 30 (or after midnight on October 31 if you weren’t in the U.S.). Similarly, in 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though, and 2024 looks like it will be a four-event year for Apple.
Read on to find out what events and new Apple product launches the company has in store for 2024 and beyond.
When is Apple’s next event?
It’s not confirmed, but there is a possibility that Apple will hold an October event in 2024. If it does then, based on previous October events, we expect that the event will be held around 22 or 28 October.
Mark Gurman of Bloomberg has indicated that new Macs might ship on November 1, leading to the expectation that the event could take place in October on Tuesday 29th or Wednesday 30th. He has also indicated that iOS 18.1 and macOS 15.1 could arrive on Monday 28 October, making that day feasible for an event.
What time will the next Apple event start?
Apple keynotes usually start at 10 am PT. That translates to the following times in the countries where most of our readers live:
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and 2 pm (AST/ADT)
- U.K.: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
- India: at 10.30 pm (IST)
- Australia: Next day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: Next day at 5 am (NZST/NZDT)
Sometimes Apple holds events at different times, for example, the October 2023 event was held at midnight in the U.K. If an October event is held around the time that clocks change it could mean that some of the above times are different. Also, with the clocks changing at different times in the U.S. and the U.K and Europe, the timing could be even more different.
How long does an Apple event last?
Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives. WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.
The September 2024 event was 1 hour 38 minutes.
When does Apple usually hold events?
Apple holds three or four live or live-streamed events throughout the year. During these events, the company unveils its latest products and plans during a keynote address. They are usually held during similar times of the year:
- March/April: Spring event (in 2024 this was held in May)
- June: WWDC (Worldwide Developers Conference)
- September: Fall event (aka iPhone and Apple Watch launch event)
- October/November: Late-fall event(s)
This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all, as was the case in 2023.
The summer and September events are more predictable, with software coming at WWDC in June and iPhones and Apple Watches in September. The October event often sees Apple launch new Macs, but this is another one that changes from year to year.
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What Apple events will take place in 2024?
Here are the events we expect to see in the remainder of 2024, and what could launch.
October 2024 Event
There could be iPad and Mac events in October and/or November 2024. We are expecting updates to the iPad mini and standard iPad. Apple is also rumored to have a number of M4 Macs in the pipeline including M4 iMac, M4 Mac mini and M4 MacBook Pro updates:
We may see the following:
In the past, Apple has held a second fall event on the following dates:
- 2023: Monday, October 30
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
- 2016: Thursday, October 27
- 2015: No event
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
For more information about Apple’s October events read: Apple’s October Event: Date, time and what will launch.
What Apple events will take place in 2025?
Here are the events we expect to see in 2025, and what could launch.
Spring event 2025
Here are the dates of the past seven Apple spring events, as you can see, it’s not a regular occurrence, but a Spring event is held slightly more often than not.
- 2024: Tuesday May 7
- 2023: No event
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No event
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No event
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No event
- 2013: No event
- 2012: Wednesday March 7
As for what could be coming, there are rumors that Apple could launch a HomePod with a screen and it may be time for the iPhone SE to be updated. If Apple doesn’t introduce the 11th gen iPad in October expect to see it in the spring.
There is a suggestion that the M4 MacBook Air may also arrive in the spring.
For more information about Apple’s spring events read: Apple Spring event: Date, time, product launch rumors.
WWDC keynote 2025
WWDC 2024 took place from June 10-14 with the event, kicking the conference off at 10am on June 10, 2024. Expect similar timings for 2025.
Apple uses WWDC each year to unveil the latest versions of its operating systems, so in 2025 we’ll get a preview of iOS 19, iPadOS 19, macOS 16, watchOS 12, and tvOS 19, and an update to Apple’s realityOS.
Apple sometimes announces new hardware at WWDC, so we could see new Macs.
In fact, we may still be waiting for the following:
Following the keynote on the Monday, developer events and sessions will run throughout the week.
Dates for WWDC:
- WWDC 2024: June 10-14
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
We are certain to get a preview of the new software, but what about hardware? Any of the Macs that don’t launch in October 2024 are likely to have been announced by June 2024, but if not, this is where we will see them.
You can read more about WWDC date, times and everything you need to know in a separate article.
September iPhone event 2025
Apple always holds an event in September, and almost always uses this to announce a new iPhone and Apple Watch. (The only exception in recent memory was in 2020, as a result of Covid-related production issues. That year the iPhone was announced in October, but there was still a September event.)
In 2025 we expect that Apple will unveil the iPhone 17, Apple Watch 11, a new Apple Watch Ultra and Apple Watch SE.
Here are the past few Apple September event dates:
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
For more information about Apple’s September events read: Apple’s September iPhone event: Date, time, and what will launch.
Author: Karen Haslam, Managing Editor, Macworld
Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld more than two decades ago. Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Having edited the U.K. print and online editions of Macworld for many years, more recently her focus has been on SEO and evergreen content as well as product recommendations and buying advice.