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I'll always love my desktop Mac, but I've decided to switch–here's why
Being a Mac laptop user in the era of Apple silicon is so much better than it was in the Intel years.
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Once again, the only way forward is the Mac
The App Store era must end and the solution is already here.
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How Apple Intelligence can take over the world
It's on our iPhones, iPads, and Macs, but it needs to go beyond that.
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The new iPad mini is only boring because the next model will be amazing
The current iPad mini fills several interesting niches as a tiny, reading-focused device. However, those who are disappointed can make some strong arguments.
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Why is the Messages experience so terrible?
Apple's main texting app has some great features, but the main messaging experience stiil falls short.
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Got an iPhone with an Action button? Here's how to make it smarter
The Shortcuts app is the way to make the Action Button do more. Here's how.
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The best iPhone 16 feature is Apple at its very best
Camera Control doesn't just make the iPhone take better photos—it opens up a world of opportunity.
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How much more are we willing to pay Apple?
Services are a huge part of Apple's revenue stream. And there are plenty of places where it can offer more services.
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The Apple Watch has reached the limits of its potential
Apple's wearable initiative needs some help if it's going to keep growing.
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A Siri divided against itself cannot stand
The new, intelligent Siri will only work on a select number of Apple devices. Everyone else has to use the dumber Siri. That might be problematic.
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Apple's failures show the limits of its ambition
Apple is successful at many things, but this week provided reminders of where Apple isn't doing as well as it wants.
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Apple is entering the world of AI to change everything
Apple has the chance to show that it's a company committed to using AI for features that truly make its customers' lives better and not competing to do the best unreproducible magic trick on stage.
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The future of the iPhone is coming… at a high price
2025 could be the year Apple shows the world the future of its iPhone design.
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The M4 sets the iPhone and Mac on a new path
Now that the M4 iPad Pro is here, what will this mean for the chips coming to the iPhone and Mac?
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Apple needs to become a software company again
The AI features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
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Who wins when regulators take on Apple? Maybe no one
Is iPhone lock-in really a problem when people don't want to leave?
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Apple's approach to opening up the iPhone is causing nothing but problems
Apple's approach to the Digital Markets Act isn't working well for consumers, developers, the EU, or Apple.
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Forget the script. Apple is selling Vision Pro all wrong
Apple biggest advantage is its network of stores, but the experience is lacking.
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Vision Pro is weird and risky—and we want more of it
When Apple says yes instead of no, great things can happen.
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