Articles by Jason Snell
Once again, the only way forward is the Mac
The App Store era must end and the solution is already here.
How Apple Intelligence can take over the world
It's on our iPhones, iPads, and Macs, but it needs to go beyond that.
The new iPad mini is only boring because the next model will be amazing
The current iPad mini fills several interesting niches as a tiny, reading-focused device. However, those who are disappointed can make some strong arguments.
Why is the Messages experience so terrible?
Apple's main texting app has some great features, but the main messaging experience stiil falls short.
Got an iPhone with an Action button? Here's how to make it smarter
The Shortcuts app is the way to make the Action Button do more. Here's how.
The best iPhone 16 feature is Apple at its very best
Camera Control doesn't just make the iPhone take better photos—it opens up a world of opportunity.
The iPhone's best competitor is the other version of itself
The changes Apple has to implement end up making the iPhone the platform many hoped it would be.
How much more are we willing to pay Apple?
Services are a huge part of Apple's revenue stream. And there are plenty of places where it can offer more services.
The Apple Watch has reached the limits of its potential
Apple's wearable initiative needs some help if it's going to keep growing.
Apple is finally ready to unleash the full potential of the iPhone, iPad, and Mac
Apple Intelligence could put power back in the hands of users.
A Siri divided against itself cannot stand
The new, intelligent Siri will only work on a select number of Apple devices. Everyone else has to use the dumber Siri. That might be problematic.
Apple's failures show the limits of its ambition
Apple is successful at many things, but this week provided reminders of where Apple isn't doing as well as it wants.
Apple is entering the world of AI to change everything
Apple has the chance to show that it's a company committed to using AI for features that truly make its customers' lives better and not competing to do the best unreproducible magic trick on stage.
The future of the iPhone is coming... at a high price
2025 could be the year Apple shows the world the future of its iPhone design.
The M4 sets the iPhone and Mac on a new path
Now that the M4 iPad Pro is here, what will this mean for the chips coming to the iPhone and Mac?
Apple needs to become a software company again
The AI features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
Call Apple Vision Pro a flop at your own risk
Apple's newest device isn't setting the world on fire, but it's going to take a while to reach a verdict.
Who wins when regulators take on Apple? Maybe no one
Is iPhone lock-in really a problem when people don't want to leave?