Apple’s big iPhone event is here! The Glowtime iPhone event will kick off at 10am PT with a video keynote that introduces the biggest new products of the fall: the iPhone 16 and Apple Watch Series 10. And there may be a few surprises along the way as well, including new AirPods, an iPad mini, and maybe even “One more thing.” Here’s everything you need to know about the big show.
Glowtime event: How to watch
You can watch the keynote live on Apple.com or the TV app, or just watch the embedded YouTube video stream below:
Glowtime event: Live blog
When the event kicks off, we’ll be updating live as everything is announced. In the meantime, stay tuned for any news and rumors we get ahead of the event:
12:58am ET: The stream has started and we’re almost ready to go!
1pm ET: Here we go, the glowing Apple logo is gone and we’re watching a mini movie with people using Apple products throughout their day and, um, enjoying them.
1:02pm: Health, communication, and accessibility features are being features in the video–now we know why everyone is dancing.
1:03pm: We’re back at Apple Park and Tim Cook is ready to talk about “Apple Watch, AirPods, and iPhone.”
1:04pm: We’re already talking about AI and Apple Intelligence witht he first iPhones “designed from the ground up for Apple Intelligence.
1:05pm: First up, Apple Watch. Tim is talking about how Apple Watch has saved lives.
1:05pm: New design for Apple Watch Sereis 10! Biggest display and thinnest design ever!
1:07pm: Largest Apple Watch screen ever, even bigger than Apple Watch Ultra 2. More rounded corners and wider aspect ratio. Display expends further down the display. First ever wide-angle OLED display.
1:08pm: Up to 40 percent brighter when viewed at an angle. Updates once a second in always-on mode.
1:09pm: New finishes: Jet black polished aluminum; rose gold, silver. Polished titanium replaced stainless steel.
Apple
1:10pm: 10 percent thinner than Series 9 at under 10mm thick. Speaker system reengineered to be 30 percent smaller. Media can play directly through speaker for the first time.
1:11pm: A larger and more efficient charging coil makes Series 10 fastest charging Apple Watch ever. 8 percent in 30 minutes.
1:12pm: Milanese loop updated to match the new finishes.
1:13pm: S10 chip with new neural engine.
1:15pm: New health feature: sleep apnea detection. Breathing disturbance data recorded and monitored every 30 days for changes.
1:17pm: Sleep apnea notifications also available on Series 9 and Ultra 2.
1:18pm: Series 10 has built-in depth gauge and water temperature detection. Depth app included. New Tides app shows data about high and low tides.
1:20pm: Starts at $399. Pre-order today, available Sept. 20.
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1:21pm: Now talking Apple Watch Ultra, the “ultimate sports watch.” Running through existing features and watchOS 11. New black titanium color with new titanium Milanese loop but no 3rd-gen update. new Hermes model with Maritime watch face. Starts at $799, which means the black color will probably cost more.
1:27pm: Airpods 4!
Apple
1:28pm: refined design, “most comfortable Airpods ever.” H2 chip, new acoustic architecture. USB-C charging case, smallest most portable case ever, 30 hours of total battery life.
1:30pm: New model with active noise cancellation, adaptive audio, and transparency mode. this model has a wireless charging case, the other doesn’t.
1:33pm: Airpods 4 #129, AirPods 4 with ANC $179.
1:33pm: Updated AirPods Max (not AirPods Max 2) has USB-C and is avail in new colors midnight blue, purple, orange, and twilight.
1:34pm: 3 major health features for AirPods Pro 2. Hearing Protection on by default. Machine learning actively reduces external noises.
1:37pm: Clinically validated hearing test for AirPods Pro and iPhone.
1:38pm: Clinical-grade hearing aid which turns on automatically after conducting a hearing test. Available this fall in over 100 countries and regions.
1:40pm: It’s iPhone time!
1:41pm: iPhone 16: New colors, new camera array, Action button, and Camera Control (Capture) button as rumored.
1:43pm: Ultramarine, teal, pink, white, black. Ceramic Shield is 50 percent tougher than original. 6.1 inches and 6.7 inches as before.
Apple
1:45pm: Touting memory and bandwidth in A18 chip, brand new chip created specifically for iPhone 16. Neural engine developed for Apple Intelligence. 17% more memory system bandwidth. 2nd-gen 3nm tech, faster and more energy efficient.
1:47pm: Up to 30 percent faster and more efficient than iPhone 15. Desktop-class 5-core GPU.
1:48pm: Craig Federighi talking about Apple Intelligence. Pretty clear that Glowtime refers to the new Siri interface.
1:50pm: Federighi is reviewing the new AI features announced at WWDC
1:55pm: AI will come to Chinese, Spanish, and French next year
1:56pm: Visual Intelligence for iPhone 16. Point your iPhone at a restaurant to get menus and reservations, identify animals, add events to calendar, etc. Tap to search Google. Ask ChatGPT as well. Coming to Camera Control later this year.
1:59pm: Camera Control button “elegantly blends hardware and software. Click to launch Camera app, click to take photo, long click to take video. Recognizes touch gestures and can identify light presses. Light press lets you adjust zoom, see controls. slide to control and press again. Available in 3rd party apps as well.
2:01pm: 48MP main camera in iPhone 16, 24MP photos. 2X telephoto. New Ultra Wide camera with autofocus. 2.6X more light. macros photography. Spatial capture for Vision Pro.
2:05pm: A18 delivers up to 30 percent higher sustained performance for gaming. Hardware acceleration brings ray tracing to the iPhone 16. Honor of Kings World announced, coming next year
2:08pm: Bigger battery and chip deliver “big boost in battery life.” (no specifics)
2:09pm: iPhone 16 video showcases A18, AI, photography, durability and battery life. Same prices, same storage.
2:12pm: iPhone 16 Pro designed with “Apple intelligence at its core.”
2:14pm: iPhone 16 Pro 6.3, iphone 16 Pro Max 6.9 inches. Thinnest bezels on any Apple product. Grade 5 titanium, new microblasted titanium. New darker black and desert (gold) colors
Apple
2:16pm: Best battery life in an iPhone ever.
2:17pm: A18 Pro chip “faster and more efficient than A18.” 2nd-gen 3n transistors for better performance and efficiency. Faster and more efficient Neural Engine. AI runs up to 50 percent faster than on A17 Pro. 6-core GPU runs 20 percent faster. Ray tracing 2X faster. CPU up to 15 percent faster and 20% more efficient.
2:21pm: A18 Pro powers never-before-seen camera features. 48MP Fusion camera, 48MP Ultra Wide camera. New Photographic Styles understands skin tones and adjusts shadows. New control pad adjusts color and control. Adjust after capture, slide through styles with Camera Control button.
2:25pm: Cinematic slow motion at 4K120fps. adjust fps after capture. 4 studio mics.Spatial Audio capture during video capture. Audio Mix uses machine learning to separate background noises from speech.
2:30pm: Update to Voice Memos lets you layer tracks. Plays track through speaker while letting you record over original track.
2:32pm: Showing The Weeknd’s new video shot on iPhone 16 Pro.
2:34pm: New clear and silicon MagSafe cases that work with Camera Control. Longer MagSafe charger. Works with Qi2.
2:36pm: iPhone 16 Pro $999 (128GB), iPhone 16 Pro Max $1,199 (256GB). Preorders Friday, available Sept. 20.
2:38pm: Tim’s wrapping up and we’re done. See you in October for the Mac.
Glowtime event: Latest news and rumors
Stream is live: The Glowtime event stream is live on Apple.com with a playlist of music leading up to the start of the event at 10am PT.
No price increase: Mark Gurman of Bloomberg reports that the iPhone 16 Pro will still start at $999 despite rumors of a price increase.
Tim Cook tease: Apple CEO Tim Cook has shared an early-morning image of Apple Park’s rainbow structure with the caption, “Apple Park is glowing!”
Apple Store down: As expected, Apple has taken its online store down ahead of the Glowtime event.
EarPods discontinued: According to Aaron on X, Apple may retire its longstanding line of wired EarPods today.
AirPods Max 2: Gurman reports Apple will update its AirPods Max headphones today with “better noise cancellation, adaptive audio & USB-C.”
Sleep apnea tracking: Gurman reports that sleep apnea tracking will be a “major new health feature” of the new Apple Watches, but “may not be available on day one of the new model going on sale.”
No iPad mini: Gurman reports that Apple’s iPad mini update isn’t coming at this event but rather is “on deck for Apple’s October event alongside the M4 Macs.”
Better sensors: 9to5Mac reports that the Apple Watch Series 10 and Ultra 3 will sport upgraded EKG and heart-rate sensors “that will unlock new features and provide more accurate results.”
No Apple Watch Ultra: Gurman claims the Apple Watch Ultra 3 might not arrive at the Glowtime event, but rather the Ultra 2 may merely get a new color.
Delayed Apple Watch SE: Gurman also says he “wouldn’t rule out a delay to the new Watch SE,” which implies that it may get an announcement but not ship for several weeks.
Apple Store Scandinavia grand opening: Apple has announced that its newest store in the Mall of Scandinavia will have its grand opening on Friday, September 20, a strong indication that the iPhone 16 will launch on that day.
Glowtime event: What’s coming
iPhone 16 and 16 Plus: Apple’s base-level iPhones are expected to get a host of new features, including the iPhone 15 Pro’s Action button, a new Capture button, an A18 processor, Apple Intelligence, and a new vertical camera alignment. And of course, some new colors too that are noticeably brighter than last year’s.
iPhone 16 Pro and 16 Pro Max: The high-end phones get larger screens (6.32 inches and 6.9 inches), a faster chip (A18 Pro), and better cameras. And the iPhone 15 Pro Max’s enhanced zoom lens should be coming to the smaller model as well.
Apple Watch Series 10: The Glowtime event is being held on September 10, exactly 10 years after the Apple Watch made its debut at the iPhone 6 event, so it’s no secret that Apple is planning one of the biggest updates ever. Rumors say the first-ever redesign could be on the way, with larger screens, a thinner body, and flatter edges.
Apple Watch SE 3: After four years of basically the same watch, the 3rd-gen SE looks to be a major overhaul, with a plastic body and a lower price.
Apple Watch Ultra 3: Not much new is expected other than a new chip and maybe a second color option.
AirPods: All of Apple’s AirPods are long overdue for an update and several are candidates for this event. A new budget model could replace the ancient 2nd-gen model with a lower price; a 4th-gen update could bring noise-cancellation and a new design; and an AirPods Max refresh could also be on the way.
iPad mini: Not much new is expected from the next mini update other than a new chip and more RAM to make it Apple Intelligence-ready.
Author: Michael Simon, Executive Editor, Macworld
Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in Connecticut with his wife, son, and far too many gadgets.